Press

The Art of Juxtaposition

By Holly Evers Co-owner of Gesture

(at The Summit next door to Orvis)

The other day I had the rare opportunity to watch whatever I wanted on TV (for about 12 minutes). I quickly turned the set to the Style channel and watched Sarah turn an empty bedroom into an office/den. I am sorry, but I don’t care how “washable” slip covers are, I don’t know anyone who can get away with a white denim couch! But I digress. The designer used the word juxtaposition --- when talking about her concept. I like juxtaposition, I think when used well in design it creates interest and introduces a human element. OK, what am I talking about…?

Dictionary.com defines juxtaposition as “an act or instance of placing close together or side by side, esp. for comparison or contrast.” Juxtaposition allows you to mix your grandmother’s antique side table into your post-modern living room. It is the act of putting pineapple on your pizza, or having a Japanese Bonsai tree in your high-desert garden. So, in design, I am talking about an element that brings a sense of surprise or delight; when the unexpected appears. It can be jarring or enjoyably funny depending on what it is and who you are. One thing is for sure, if done well it should evoke emotion. Why would someone who owns a gift store think about juxtaposition? Because in many instances it is a good concept for gift-giving. If a man wears cufflinks (traditionally a conservative item), why not give him a pair with baseball stitching (not so conservative)? If a woman “never dresses up” why not buy her a necklace of Swarovski crystals on a black rubber cord? The crystals juxtapose the black cord making it a great gift for someone who doesn’t think of herself as ever dressing up. How about dark chocolate with Italian pancetta? This kind of juxtaposition allows experimentation with personal style without venturing too far from your comfort zone. In this economic climate it is a good thing to buy something that is unique but you know will be enjoyed, thus adding extra value to the gift.

So next time you are buying something for someone or yourself, think about making an impression by using the art of juxtaposition!

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